Category Archives: Intellectual Property

Is an Innovation Patent the right choice for you?

An Innovation Patent, a construct unique to Australia, may be the answer to your cash flow challenges, still achieving your Intellectual Property (IP) protection requirements. IP protection is a non-negotiable for any aspiring company with vision and belief in its products and services. The two types of patents granted in Australia are the ‘standard’ patent … Continue reading Is an Innovation Patent the right choice for you?

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How nice is your “Nice Classification”?

Have you properly applied the Nice Classification when registering your trade mark? To understand what the Nice Classification is and does we need to take a step back and remember, a trade mark is a word, slogan or logo that identifies your products or services and separates them from goods and services of other traders. There are registered … Continue reading How nice is your “Nice Classification”?

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Your Personal Brand – How to Blow Your Own TRUMPet

The US election date is coming closer. On 8 November 2016 we will know which candidate did a better job in blowing their own TRUMPet. Personal Branding is a practice of individuals, marketing themselves and their careers as distinctive brands. It is an ongoing process of establishing a prescribed image or impression in the mind … Continue reading Your Personal Brand – How to Blow Your Own TRUMPet

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5 Things You Didn’t Know about Intellectual Property

Do you have a good understanding of intellectual property, copyright and trademark law? It’s an issue that affects everyone who creates unique work, whether it is art, product ideas, brands or slogans. It’s important that you know as much as you can about this complex and powerful legal construct. Here are 5 things that you … Continue reading 5 Things You Didn’t Know about Intellectual Property

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