The process of registering a trademark is a relatively simple process in itself and doesn’t formally require a lawyer. However, the rules governing trademarks behind the scenes are more complex – and there are many less obvious reasons why an application may not be successful. Perhaps one of the most common reasons is a so-called … Continue reading Distinctiveness – Why Trademarks Are Refused
When setting up a new business, brand or product, the first step many people think about is trademark registration. However, in this digital age of business, there is much more to consider and many fall victim to the pitfalls of not properly securing all the “real estate” for their new mark. For example, registering your … Continue reading Securing Your Brand “Real Estate” Before it’s Too Late
Build a strong Trade Mark and avoid the pitfalls arising from the European Jurisdiction European Trade Mark Jurisdiction and current proposals to reform EU Trade Mark law. Things to keep in mind when you go to Europe: arrange a preliminary Trade Mark search (similarity/identity) use non descriptive and highly distinctive wording/logo build a strong trade … Continue reading DOING BUSINESS IN EUROPE?