Did you know? The top 5 destinations for Australians to file their Trade Marks in order of popularity are: China; the United States; New Zealand; the European Union; and Singapore. Destination #1: China China has the 2nd largest market in the world. It has a population of almost 1.4 billion, a middle class that has … Continue reading Trade Mark protection in China
There’s nothing more iconic than a red 1984 Testarossa Ferrari roaring on a winding Italian county road. However, a German court ruled last week that Ferrari no longer has any right to use the Testarossa brand due to non-use of the trade mark. Testarossa, meaning “red head” in Italian, began production in 1984. The model … Continue reading Testarossa, and How Ferrari Lost Its Most Famous Car Through Non-Use
The current craze spinning into all our stores and schools may have a more twisting origin story than one might expect. While the fidget spinner only really came into popularity early this year, Catherine Hettinger invented what could be the earliest version of the toy, as far back as 1993. The Origin of the Fidget … Continue reading Was the Inventor of the Fidget Spinner Robbed?
The term pitch is often used amongst start-up entrepreneurs. It describes the important and exciting point in time when a business idea has grown into a concrete plan and is then presented to an investor or a group of investors. It is vital that within a few minutes, you convince your audience of the concept, … Continue reading What Investors Want to Hear When You Pitch